Design the optimal Foodservice category and product portfolio, collaborating with Global and local stakeholders to develop the innovation pipeline. Support the launch of new products, recipes and programs and marketing the current portfolio, including developing trade and customer propositions, clearly defining and leveraging points of differentiation, and developing simple but powerful sales tools. Support market leads in building product knowledge and capability with partners/customers. Drive brand development and assets for SEA, with strong alignment to Global, ensuring consistency in brand execution. Develop & manage the on-line content of Arla Foodservice SEA, making sure that content is up-to-date and highly relevant to the target channels and customers. Closely coordinate with Global Foodservice organization to get inspiration and relevant information that will drive sustainable positions of Arla Foodservice in SEA.
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